Real Madrid extends global sports sponsorship deal for €100M, expanding brand visibility globally.

Real Madrid has announced that it has extended its global sports sponsorship deal with Adidas for an additional €100 million (approximately $124 million) over the next five years.

The extension will see Adidas continue to be the official shirt sponsor of Real Madrid, which is one of the most successful football clubs in the world. The agreement also includes a new partnership with Adidas' lifestyle and sportswear brand Puma, as well as a collaboration between the two companies on fitness and wellness initiatives.

This move is part of Real Madrid's ongoing efforts to expand its global presence and increase its brand visibility. By extending its sponsorship deals with leading sports brands like Adidas and Puma, the club is able to tap into these companies' large audiences and reach new customers around the world.

In addition to this, Real Madrid is also planning to launch a new digital platform called "LaLiga Live," which will provide fans with access to exclusive content and highlights from the club's matches. This platform will allow fans to follow their favorite players and teams in real-time, and will also offer them a more interactive experience with the club.

Overall, the extension of Real Madrid's global sports sponsorship deal with Adidas and Puma is a significant milestone for the club and its supporters. It demonstrates the club's commitment to staying at the forefront of modern sports marketing and its desire to continue growing its brand worldwide.